The Freelance Journalist
Business Blueprint
A radically honest - and practical - guide for building a solo media career
Financial Times
The Atlantic
The Guardian
BBC
New Scientist
About the author
Isabel Woodford
Isabel Woodford is a freelance journalist and producer based in London. She writes features on culture, money, and human behaviour for the Financial Times, The Atlantic, The Guardian, BBC, New Scientist, and others.
Her career began in tech and finance journalism — later being nominated for Tech Journalist of the Year in 2021. She studied at the University of Oxford and is a fellow of the John Schofield Trust.
She was previously based in Mexico City as a staffer with Reuters.
Any questions?
isabel@lfjcollective.orgWhat your peers are saying
Course Curriculum
An Introduction
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MODULE 1: The Journalism
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- Module Overview
- Before you pitch: Scoping out media work
- Getting my first freelance shift
- Building editorial relationships
- Finding killer stories + ideas
- Targeting different outlets
- The Pre-Pitch Test
- What editors really want (in their own words)
- Winning pitches: A blueprint
- Real examples of my successful (...and less successful!) pitches
- Who to pitch and how to find the right person
- To chase, or not to chase
- Why pitches get rejected
- A note on grants
- Freelancer role models: A spotlight
- Module Summary Task
MODULE 2: The Other Work
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MODULE 3: The Money
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Conclusion and Next Steps
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Why I launched this course - and what to expect
Is it worth it?
What's included in the freelance method:
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Transparency on income breakdowns
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Real examples of successful (and unsuccessful) pitches to the FT, Atlantic etc
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Insight into actual commercial proposals and day rates
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Tested blueprint for building a commercial base
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Curated resources all in one place, built on months of research
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Access to a private peer group of freelance journalists
Enrol now - summer sale
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