The Business of Freelance Journalism
Financial Times Bloomberg The Atlantic The Guardian BBC New Scientist
About Isabel Woodford
Isabel Woodford
About the author

Isabel Woodford

Isabel Woodford is a freelance journalist and producer based in London. She writes features on culture, money, and human behaviour for the Financial Times, The Atlantic, The Guardian, BBC, New Scientist, and others.

Her career began in tech and finance journalism — later being nominated for Tech Journalist of the Year in 2021. She studied at the University of Oxford and is a fellow of the John Schofield Trust.

She was previously based in Mexico City as a staffer with Reuters.

Any questions?

isabel@lfjcollective.org



What your peers are saying about the course

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Why I launched this course - and what to expect


What's included?

Across 40 lessons, this course offers:

✓ Annual income breakdowns
✓ Real successful pitches to the FT, Atlantic & Times
✓ Actual commercial proposals & day rates calculations
✓ Dozens of curated resources, all in one place
Show me the course!


Questions

FAQ

Is this relevant outside the UK?
The course is written with specific insights on the UK media market, but the pitching strategies, rate-setting frameworks, and business templates are useful wherever you're based.
How long will it take?
It's fully self-paced. Most people work through it over 1–2 weeks, but you can dip in and out as needed — it's yours to keep forever.
Can I expense this?
Yes — as a freelancer, professional development costs are generally tax-deductible. We'd recommend checking with your accountant.
I was recently laid off — is there a discount?
Yes. Email isabel@lfjcollective.org and we'll sort something out.
What if it's not right for me?
If you're not satisfied, get in touch within 14 days and we'll make it right.
Pitch secrets · Rates & Income breakdown · Finding Editors· Building a Client Roster· Curated Resource guide · Specialist Beats · Community Access· Real Pitch Examples · Rates & Income breakdown · Finding Editors· Building a Client Roster· Curated Resource guide· Specialist Beats· Community Access·
The London Freelance Journalism Collective


The LFJC was founded by Isabel in 2026. The Collective runs in-person events and workshops with some of the city's best writers. Come along to meet your fellow freelancers.

Follow our Luma page to find out about upcoming events!